EVENTS
| ON VIEW |
PATINA CATERING SHOWCASE | Full Concept Development and Design, Menu Development, Production Management. Floral Decor by Shawna Yamamoto Designs.
GRAMMY CELEBRATION 2017, 2016 | creative development and production execution of culinary presentations on behalf of Patina Catering. service for 5000 guests over 60+ buffets.
CORPORATE HOLIDAY, HOLLYWOOD ATHLETIC CLUB | full design scope + production management. Florals by Floral Crush
PROGRESSIVE DINING EXPERIENCE, PRIVATE ESTATE | full design scope + production management. #floralsbyLFeid
PRIVATE DINING EXPERIENCE, CAFE PINOT | tablescape design, specialty rentals, menu design, #floralsbyLFeid
ANNIVERSARY DINNER, HOLMBY HILLS | styling and production of floral designs- including an extensive canopy of 3000 stems of florals hung by hand.
SUNNY WEDDING, MALIBU ROCKY OAKS ESTATE | styling assistant
| SCOPE OF TALENT |
Conceptual Design + Development
Floor Plan + Event Flow Design
Guest Experience Mapping
Creative Brand Integration + Brand Activation Experiences
Production Planning + Execution
Conceptual Menu Development + Culinary Presentation Management
Decor Sourcing, Styling, and Manufacturing Management
Menu + Graphics Design
| BACKGROUND |
I. Love. Events. I love a good party, with great food, even better people all while playing role of hostess. A well crafted experience is a driving passion in my line of work and it all goes back to my philosophy of converting story telling into story living. No picture is too big, no detail is too small to make a moment so profound in converts into a memory that lasts a lifetime. I am always thrilled to design for an event or full scale produce, whether it’s a moment for 5 or 5000 (truly). The more ambitious, the better.
RESTAURANTS
| ON VIEW |
MAPLE AT DESCANSO | full concept development and design
THE BOARDROOM | conceptual development, project management of final design scope in partnership with EDG, styling details throughout
KENDALL’S BRASSERIE | project direction and management of full scale refurbishment, specification of key design updates including expanded functional bar seating, styling details throughout.
NICK + STEF’S STEAKHOUSE | project management of renovation development and execution in partnership with Beleco Design, art specification, uniform specifications.
TANGATA | project management of renovation development and execution in partnership with Heather Ashton Design, table top specifications, uniform specifications.
| SCOPE OF TALENT |
Conceptual Design + Development
Furniture, Fixture, and Equipment Specifications + Design
China, Glass, and Silverware Sourcing and Procurement
Uniform Development
Art + Styling Specifications
Project Management of New Build + Renovation/Refurbishment
Brand Touchpoint Design + Development
Decor Styling + Staging
| BACKGROUND |
All featured restaurant work was completed during my time with Patina Restaurant Group, Los Angeles, 2014-2018.
CULINARY STYLING
| SCOPE OF TALENT |
Creative + Conceptual Presentation for Print, Film and Dining Experiences
Custom Vessel Creation and Production
Culinary Collaboration for Creative Development
Can Really Throw Down on a Produce Spread
| BACKGROUND |
I genuinely love food. Joining Patina Restaurant Group opened up a gateway to transforming this innate adoration for feeding and eating into an elevated understanding of dining experiences. I have had the honor and privilege of working alongside exceptional chefs and culinary heavy weights, earning a greater depth of knowledge in culinary styling.
#floralsbyLFeid
| BACKGROUND |
What I have often referred to as an occupational hazard, #floralsbyLFeid has become a natural byproduct of my work in events and experiences. I’ve often done weddings by referral only through my personal connections, but find joy in working with florals as yet another medium in which I can express my creative point of view and personal style. Also, it’s zen AF.
EDITORIAL
| ON VIEW |
THE EDIT, NET-A-PORTER feat. CARA DELIVIGNE | art department assistant, prop procurement and styling. print, web and video.
SUPERGA feat. SUKI WATERHOUSE | art department assistant, prop procurement and styling.
BCBGMAXAZRIA HOLIDAY 2013 | hand drawn scenic backdrop creation. (fun fact: in a quick direction shift, I sketched these 5 full scale, 8’x10’ chalk backdrops in under an hour and a half based on a handful of inspiration images.}
BCBGMAXAZRIA BRIDAL CAMPAIGN SPRING 2011 | art department assistant, prop procurement and styling, set decoration and staging.
| SCOPE OF TALENT |
Art Direction
Concept Development
Set Design, Construction + Styling
Prop Sourcing, Styling
Production Assistance
Talent Support and Management
CREATIVE VISUALS
| ON VIEW |
HERVE LEGER | window displays
BCBGeneration | window displays, showroom presentations
BCBGMAXAZRIA | window displays
Compilation of Work From 2010-2014
| SCOPE OF TALENT |
Conceptual Direction + Development of Creative Merchandising
Visualization: Sketching + Modeling in 3D,/Digital and Scaled Construction
Graphics Development and Collaboration with Graphic Artists for Key Window Components such as Window Clings and Seasonal Messaging
Production Development + Management of Bespoke Display Elements
Sourcing + Procurement of Materials and Props
Budget Maintenance + Dispersement
Vendor + Distribution Relations
Installation + Staging
Fashion Merchandising + Styling
Global Allocation and Delivery Planning
Directive Assembly for National + Global Distribution
Development of Seasonal Visual + Brand Reference Books
Tradeshow Development + Market Production, Global
Showroom Display + Merchandising
Fashion Week Show Support- In show and Auxiliary Brand Events (ie Fashion’s Night Out)
Development of Comprehensive Seasonal Visuals Production Calendar